Media Personalization


Personalized print takes what would otherwise be a static print piece and personalizes it for each recipient. Personalization can be as simple as a name in a salutation or as complex as the use of images/design and historical data targeted to the specific interests of each individual. It seeks to make the communication piece relevant to each recipient.
Personalized print has proven to be an effective communication/marketing tool in capturing the attention of target audiences. Research shows that the use of personalized print contributes to increased response rates, revenue, and business improvement, as well as reducing the costs and waste associated with “generic” mailing.